RECENT DESIGN ACTIVITY

How great design ideas come to be

When I’m speaking about “GREAT IDEAS” I’m not talking in objective term, I’m talking in subjective term. As a designer you know when your design idea is a great one. It doesn’t necessarily mean that if it is great to you, it must be great to others. As designers we know when we don’t like our results. We may scratch our head and think our design idea maybe too dry, boring, missing something, overwhelming looking, or plain dumb. Nevertheless we sometimes settle with our poor imagination.

You might ask yourself, “How do I come up with great looking designs almost every time?” I don’t necessarily know what works for you, but I will share with you some methods that help me.

I call them -
THREE CARDINAL METHODS

1. Don’t settle with your first, second, third…………tenth idea. Why? because the first few design ideas that are spinning in your head come not from your creativity but rather from your relativity or association with other ideas. That is why it is necessary to dispose them from your head as you start designing. Don’t expect to be creative on a first or second set of logos you created, because all they are, are reflections of works you’ve probably saw from somewhere else. Once you exhaust all your relative ideas, your brain becomes free from clutter, and you will began designing ORIGINAL (OEM) stuff that is coming from your own well.
2. Try designing from 12am to 3am. I’m absolutely serious about that. This is the time frame, when your logic shuts down, or becomes sort of sleepy, but your creative side of the brain continues to process. This is an important stage because all your attention is focused on the creative side of the brain. When your creative mind takes over the steering wheel, (which by the way is always steered by logic) then instead of always progressing in a straight pattern(as logic does) it begins to wonder in every direction it possibly desires. What you will notice is the wealth of ideas that began pouring out as from a well. The only problem is keeping up with all of them. This method helps especially if you cannot afford exhausting your head from relative ideas.
3. But there is a problem, how do you keep yourself awake? Which brings us to the next stage.
   Drink lots of coffee, or energy drinks, or what ever you know works. Hey thats the ultimate method of programmers. What you need is the boost of energy, once you feel alert, coffee will not be necessary, you will find yourself fully awake with refreshing energy that can keep you through the night.

These cardinal methods, I am almost certain, will help you achieve better design results.

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