Dealing with Paranoid Clients
There seems to be a good number of clients who get paranoid about design. They rarely settle with your first design work. In a design they fear, for example, that if you do not make this word in caps or this sentence bigger, or this image over here instead of over there, somehow the design will miss the important message. This client paranoia is not a disorder it is a personal feeling about their design. Designers are the outsiders looking in; clients are the insiders looking out. According to their personal conviction, they see that each word or element is extremely crucial. You, as a designer, think that some elements are more important than others. Now we have a conflict. Please look at the two examples below of the recent business card design that I did for one of my clients. This is a back card design.
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FIRST DESIGN: My original Design that got rejected. |
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SECOND DESIGN: Redesigned according to my clients wants. |
Since my client didn’t trust me with this business card design he asked me if he could sit beside me and help me understand his idea. After 20 minutes of work the second design example is what we came up with. According to my client’s worldview, for him it was important to make every element strikingly visible. So the whole design became a striking mass, but luckily for me he loved his final output. He gave me and himself a pet on the back, and until today he is happy about his design.
If your clients is a little controlling and takes his opinion over yours, then simply follow his orders and you will not go wrong. There is no point of arguing because that may brake your relationship ship with the client. Just do what he wants even when the design is starting to look crippled. Not all your design work is going to be your best example of your work because you will run into this sort of situation where you client will control the output of your work.
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